When optimizing your website for search engines it is now crucial that you also do local SEO, this helps your business appear in local searches.
Local SEO is mainly for businesses who don’t just have a website but also have a physical location for their customers to visit, like a bakery or a gym.
A local business is any location where a business operates that a customer can buy products or services from.
This includes places that offer products/services, and it also includes places that entertain, like a cinema or a zoo.
The main reason to optimize your business for local SEO is to make it easy for local people to find the products and services that you offer.
If you want more people to find your company online, local SEO is what you need to do!
What Is Local SEO?
Local search engine optimization is all about increasing visibility on search engines for businesses that sell to their customers in a physical location, as well as or instead of online.
These types of businesses could be anything that operates offline from a local bakery to a service-based company, like a plumber or a window cleaner.
Local SEO can include anything from setting up a Google my business page, to adding your businesses local information to your website.
Local search includes all of the search terms where you are asking for local business information, such as:
- “Plumbers in London”
- “Cinema in San Francisco”
- “Bakery near me”
- “Electrician near me”
These can also be made as voice searches on devices like the Google Home, or Amazon Echo.
With devices like these becoming more popular, local search will become more and more important in your SEO strategy.
Why Is Local Search Important?
Local search optimization is important because it can quite simply increase the number of eyeballs on your business, therefore increasing sales.
Here are some statistics that will give you an idea of how important it is:
- More than 45% of Google searches are from people looking for something local.
- Over 50% of users visit a store within a day of finding it through a local search!
- 28% of all local searches end in a purchase.
After seeing these stats, you should realise just how vital local search currently is, and it is only getting bigger!