What is growth hacking?
Growth hacking itself is a term that only started being used in 2010.
The term was coined by Sean Ellis (the CEO of GrowthHackers) and has been popularised by startups and entrepreneurs over the past twenty years.
Growth hacking has been steadily growing in popularity, and has recently become a job title among tech startups!
Growth hacking refers to strategies that focus on growth, usually experimental, or on a minimal budget.
It's a blend of creative marketing, experimenting, and automation.
Growth hacking skills
There are tons of different skills that are put under the umbrella term of growth hacking, but here are 8 of the most important growth hacking skills.
- A/B Testing
- Marketing Automation
- Customer Retention
- Conversion Rate Optimization
- Data Analysis
- Social Media Marketing
A good growth hacker also needs:
- Digital Intelligence
- Data-driven Decision Making
- Creative / Experimental Marketing
A lot goes into growth hacking, but to keep it simple, it's the ability to quickly grow a startup on a budget using experimental marketing strategies.
Growth hacking tools
There are many different tools that you may see growth hackers use, from SEO tools to social media management tools, a good growth hacker needs a good toolset.
As well as these, there are also many more tools that growth hackers use.
Have you ever used any of these tools?
Growth hacking resources
To become a "growth hacker", there are many educational resources available online, here are some that I recommend.
Now you should understand what the term "growth hacking" means, and how you can become a growth hacker!