What is Growth Hacking?

Growth hacking refers to strategies that focus on growth, usually experimental, or on a minimal budget.

What is Growth Hacking?

What is growth hacking?

Growth hacking itself is a term that only started being used in 2010.

The term was coined by Sean Ellis (the CEO of GrowthHackers) and has been popularised by startups and entrepreneurs over the past twenty years.

Growth hacking has been steadily growing in popularity, and has recently become a job title among tech startups!

"Growth hacking" Google trends interest over time

Growth hacking refers to strategies that focus on growth, usually experimental, or on a minimal budget.

It's a blend of creative marketing, experimenting, and automation.

Growth hacking skills

There are tons of different skills that are put under the umbrella term of growth hacking, but here are 8 of the most important growth hacking skills.

  1. SEO
  2. Copywriting
  3. A/B Testing
  4. Marketing Automation
  5. Customer Retention
  6. Conversion Rate Optimization
  7. Data Analysis
  8. Social Media Marketing

A good growth hacker also needs:

  • Digital Intelligence
  • Data-driven Decision Making
  • Creative / Experimental Marketing

A lot goes into growth hacking, but to keep it simple, it's the ability to quickly grow a startup on a budget using experimental marketing strategies.

Growth hacking tools

There are many different tools that you may see growth hackers use, from SEO tools to social media management tools, a good growth hacker needs a good toolset.

Zapier | The easiest way to automate your work
Airtable | Everyone’s app platform
Airtable is a low-code platform for building collaborative apps. Customize your workflow, collaborate, and achieve ambitious outcomes. Get started for free.
HubSpot | Inbound Marketing, Sales, and Service Software
HubSpot offers a full platform of marketing, sales, customer service, and CRM software — plus the methodology, resources, and support — to help businesses grow better. Get started with free tools, and upgrade as you grow.
Simpler social media tools for authentic engagement | Buffer
Build your audience and grow your brand on social media.
Ahrefs - SEO Tools & Resources To Grow Your Search Traffic
You don’t have to be an SEO pro to rank higher and get more traffic. Join Ahrefs – we’re a powerful but easy to learn SEO toolset with a passionate community.

As well as these, there are also many more tools that growth hackers use.

Have you ever used any of these tools?

Growth hacking resources

To become a "growth hacker", there are many educational resources available online, here are some that I recommend.

GrowthHackers - Premier Growth Community - GrowthHackers
High quality trending articles on growth hacking, marketing channels, user acquisition, engagement, product launch and more.
Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success: Amazon.co.uk: Brown, Morgan, Ellis, Sean: 9780753545379: Books
Buy Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success 01 by Brown, Morgan, Ellis, Sean (ISBN: 9780753545379) from Amazon’s Book Store. Everyday low prices and free delivery on eligible orders.
Growth Hacker TV
Are you an entrepreneur that is trying to grow a startup? We have 100+ episodes where the experts on startup growth reveal their secrets. Multiple new episodes released every week.
Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising: Amazon.co.uk: Holiday, Ryan: 8601410687250: Books
Buy Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising Main by Holiday, Ryan (ISBN: 8601410687250) from Amazon’s Book Store. Everyday low prices and free delivery on eligible orders.
Join Foundr’s Newest Course - Growth Hacking Playbook
In Foundr’s newest course, learn how you can double, triple, or even 10X your business’ growth, using Bronson Taylor’s exact step-by-step framework for an actionable and proven system to growth hacking.

Now you should understand what the term "growth hacking" means, and how you can become a growth hacker!