Did you know creating an email signature that fits with your branding can increase the likelihood of someone clicking through to your site?
In the same way, if it doesn’t match your brand – it could have a negative impact.
In this guide, I'll walk you through how to create a custom email signature with social media links, contact details, and also a call-to-action (CTA) button.
You can use the CTA in your custom email signature to link to your most recent blog post, a newly launched product, or any other page.
Using your email signature to link to your website, allows you to subtly promote your content to every person that you send an email to.
We will be using the free Email Signature Template Generator by Hubspot, which has many customisation options including layout templates, font selection, and more.
Step 1. Template
The first thing we are going to do is un-check "Created by Hubspot", to remove the link to the tool from our email signature.
Then, select the template that you want to use.
There aren't too many, so click onto each one, and pick your favourite.
I personally prefer template 3.
Step 2. Details
Enter your contact details, and add your social links to your email signature.
Details you should enter:
- Job title
- Company name
- Phone number
- Website URL
- Email address
- Social links
On top of that, you should also enter your address, but that is up to you.
There is also a custom field option where you can add some extra content to your email signature, for mine, I put "The best resource for entrepreneurs".
Step 3. Style
The next step, is to stylize your email signature.
Select the colours that you want to use, pick out a font, and then choose a font size.
Step 4. Images
Upload all of the images that you want to add to your email signature.
You can't just click upload and select the image files, instead you need to upload your images to a file sharing site, and then paste in the URL for the images that you want to use.
To do this, I upload my images to imgbb.com, and then copy the URL from the image, and paste it into the email signature generator.
This is also where you can add a CTA to your email signature.
Scroll down and you will see "Create a Custom CTA".
To create your CTA, you need to add the CTA copy, URL, and select the button colour.
You have now built your own custom email signature.
Click "Create signature" at the bottom of the page, and you are ready to move on to the final step.
Step 5. Implementation
Finally, add your email signature to your email client.
Below the preview of your email signature you will see some buttons...
These are guides that will help you to add your email signature to your email client.
For example, if you use Gmail, click "Add to Gmail", and it will guide you through the process of adding your email signature to your Gmail account.
Once you have successfully added your new email signature to your email client, send a test email, and you should see your signature at the bottom.
I highly recommend creating your own email signature, as it looks professional, and it's also a great way to send more people your website.