Are you wondering how you can improve your blog posts but not sure what to do?
Well, one of the first things you can do to improve the quality of your blog post is to write a killer title.
A “killer title” will do two things…
Entice the user to click on your blog post within search results.
Help your page to rank higher in google and other search engines.
So, now that we know why you should write a great title for your blog post, let’s look at how you can do so.
Here are 7 tips for writing killer blog post titles.
Include your Main Keyword
When you write a blog title, include your main keyword.
This is what potential readers are going to look for when they search for your keyword in Google.
Including your main keyword will also tell search engines what your page is about, which will help it to rank in relevant search results.
Make sure you don't have duplicate keywords in the title; this can be quite confusing for search engines when they crawl your website and can result in lower rankings.
If your blog post does not have a "main keyword", you have made a mistake, before writing your post you should conduct keyword research to see which keyword you should optimize your content for.
Create a Sense of Urgency
Creating a sense of urgency within your title will make users want to read your blog post now!
There are certain words that you can use to create a sense of urgency and to make your headline more appealing.
Examples of words that create a sense of urgency:
These words will make users want to read your blog post right away.
Let's look at a simple example...
Here are two headlines, which one is more appealing to you?
- "10 ways to get more traffic to your website"
- "10 ways to instantly get more traffic to your website"
Just by adding the word "instantly", the title is much more engaging and will make more users click onto the blog post.
Use the CoSchedule Headline Analyzer
If you're looking to optimize your blog title, use this free headline analyzer.
The CoSchedule Headline Analyzer will help you identify effective and less effective titles.
It'll even let you know if you're overusing certain words, with overused words appearing yellow.
The Headline Analyzer is a highly valuable tool for bloggers and content creators.
It works by analyzing your headline and uncovering hidden information that could help improve your SEO.
Include a Number in List Headlines
When you write blog posts, it’s a good idea to include a number in the headline.
This is an easy way to hook readers into thinking that there's more content there than there actually is.
Adding a number to your headline will give the reader a rough idea of how many parts the article has.
Here are a few different blog title examples using numbers:
- "10 Ways to promote your website"
- "How to build a business online (6 part guide)"
- "100 Business ideas that you can start today"
All of these blog title examples show you how much content is in the article.
Start adding numbers to blog titles where you feel it's relevant to do so.
Write Multiple Titles and use the Best One
When you are writing a title for your blog post write more than one, so that you can compare them.
Try writing 2, 3, or 4 titles for each blog post.
Then, compare them to each other.
You want to use the title that is both engaging to readers, and optimized for search engines.
Write different types of titles too, not just variations of the same title.
You could write a title with a number, another with a superlative, and another with a statistic.
Maybe even try writing a title with a different keyword.
Just remember that by writing multiple titles, you can use the one that you think will be the most effective.
Include a Statistic
For case studies or other data-backed articles, add a statistic to the title.
Titles that have a lot of words but don't include much information are going to leave people with questions.
The statistic will be the part of the title that stands out to readers.
Which of these blog titles stand out more to you?
- "How to increase blog traffic by 300%"
- "How to increase blog traffic"
The first one is the best!
Adding a data-backed statistic tells users that if they read the article, they will see real results.
Just make sure to only add a statistic if it's backed by factual data.
Include a superlative
Add a superlative to your blog title.
A Superlative adjective is used to describe an object at the highest or lowest limit of quality (the fastest, the greatest, the worst, etc).
Words like these grab the reader's attention and get them thinking about the blog post.
Examples of superlatives:
- Great > Greatest
- Fast > Fastest
- Good > Best
- Bad > Worst
- High > Highest
Let's say for example your current title reads "10 ways to lose weight".
Try changing the title to "10 fastest ways to lose weight"
Just by adding one word, the title will now draw more readers in.
Which one do you think more people will click?
After reading this article, you should now know how to write a killer blog title.
To learn more about how to improve your copywriting skills, I recommend reading this article.