We all want more of it.
But how do we build it?
What can we do to make our brand better known?
How can we get more customers and sales?
How can we make our brand one that people talk about online?
You will find all of that out in this article.
Although having an online presence will not guarantee a successful business nor top rankings, it's a step in the right direction to ensure you have a place in your target market's mind.
Let's take a look at 7 effective ways to boost your brand's online presence, so that you can start building your brand online.
Create a modern website
If you want your brand to be found online, the first step is to create a modern website.
People who are interested in what you do will visit your website to learn more about you and your business.
On your website you need to display the services that you offer, your contact information, and the products that you are selling.
A good website is optimized for mobile devices, easy to navigate, and has a clear Call-to-Action.
If you don't know where to start, read this guide by Neil Patel, it will take you through the process of building your first website.
Best website tools and services:
- Cloudways (managed website hosting)
- Namecheap (domains, hosting, email hosting, SSL)
- Carrd (simple one-page websites)
- Webflow (revolutionary website builder & hosting)
- WordPress (blogs, ecommerce, business websites, etc)
- Ghost (blogs)
The StartupHandbook blog was built with Ghost.
Start a blog
Writing is one of the most effective ways to engage with your readers online.
No matter how much experience you have blogging, creating a blog is an effective way to learn about how your readers think about you and your industry.
Starting a blog can also help you build up credibility as an expert in your field.
Additionally, choosing the right domain name for your blog can help propel it to the top search results on Google and other search engines when people search for certain terms.
Tips and tricks for blogging:
- Create a publishing schedule and stick to it
- Carefully research your blog topics
- Give the reader valuable information
- Add a CTA to your blog posts
The best tip I can give you is to start creating content for your blog right now, the more you write, the better you'll get.
Build an email list
If you want to grow your brand in a powerful way, building an email list is one of the most powerful assets a small business owner can build.
An email list is a way for you to collect email addresses from people who might be interested in things you have to offer.
Having an email list will allow you to share valuable information about your business and products with people who are interested in your brand.
To build an email list, you need to use email marketing software, which is where you will store your email list, and send emails to your list subscribers.
The email marketing tools I recommend are:
A study showed that 89% of consumers will act on information sent to their inbox.
To get started, simply add an opt-in form to your website to allow website visitors to subscribe to your email list.
If you are new to email marketing, read the beginners guide to email marketing by OptinMonster.
Create YouTube videos
Creating videos for your brand or business is one of the best ways to get attention online.
YouTube is a great platform to attract new customers and engagement.
If people can see your work and see that you take your business seriously, they are more inclined to follow you and share your content.
Since such a vast number of people use YouTube to find information, valuable video content will bring in more visitors, leads and sales.
Here are some handy YouTube tips:
- Design thumbnails that pop
- Embed your videos into blog posts
- Write engaging video titles
- Create niche content
To learn more about how to thrive on YouTube, read my guide.
Optimize your content for search engines
Search engine optimization (SEO) is an ongoing process designed to improve your brand’s visibility in the minds of search engines.
The more traffic and organic traffic your website generates, the better your overall visibility will be.
That means you should optimize your site's content for search engines and social media, and develop an online following that can help draw potential customers into your doors.
You want to make sure that your website ranks high for relevant searches on search engines like Google and Yahoo!
Important SEO tips:
- Use targeted keywords in your content
- Setup Google Analytics
- Improve your website's load speed
- Consistently publish unique content
Checkout the SEO marketing hub by Backlinko to learn everything about SEO.
Be active on social media
This may sound basic, but it's actually surprising how many people miss out on opportunities to use social media effectively.
Whether you’re a small business owner with limited time or budget, using social media to connect with your audience can help drive more business and awareness.
Plus, by building stronger relationships online, you’re more likely to get selected for industry-leading opportunities!
Social media platforms you should be using:
Start posting content that your audience will find valuable, replying to messages, and interacting with other people in your industry.
Run a paid advertising campaign
One of the most effective ways to boost your brand's presence online is to run paid advertising.
Paid advertising allows you to advertise to people who meet specific criteria based on their interests and demographic.
For example, if you are a personal trainer based in London, you can advertise to people who live in London, are interested in fitness.
You could even go more specific with your ads and target people who are in the age group that are more likely to pay for a personal trainer.
Paid advertising is one of the fastest ways to boost your brand's online presence, but it also requires a larger budget than most other methods.
Have you tried any of these techniques to boost your brand's online presence?
What are your favourite ways to boost your online presence?
Please share this post if it was valuable to you.