Great copywriters bring something special to the table.
They can make people take action.
Whether it's buying a product, signing up for a newsletter, or even just reading your ad to the end.
This is probably why many advertising executives are paid millions of dollars a year in salary and bonuses.
Writing is their super power, and they usually have to be well-educated to get ahead.
Everyone want's to have better ad results, and higher click through rates, so it's important that you are always improving your copywriting skills.
Here are 6 fail-safe ways to improve your copywriting skills:
Write Engaging Headlines
Have you ever received an email with a great headline?
It’s one of the most persuasive tools you have at your disposal.
As a copywriter, your job is to convert prospects into customers.
By writing insightful, captivating and engaging headlines, you can nab your target audience’s attention and get them comfortable enough to view what you are offering them.
Here are some phrases to add to your headlines to make them more engaging:
- "will make you"
- "this is why"
- "the reason is"
- "can we guess"
Of course, you should only add these phrases to your headlines when it is relevant to.
Here are the best numbers to use in headlines:
There numbers are the most successful, and have the highest click through rate when used in headlines.
BuzzSumo analysed 100 million headlines, read what they discovered here, to learn more about writing engaging headlines.
Know Your Audience
The most important thing you can do as a copywriter is to understand your audience.
This doesn’t just mean understanding who they are and their problems, but also understanding how they think and feel.
This is harder than it sounds because we often confuse storytelling with copywriting. But the two are different.
A good storyteller doesn’t make assumptions about their audience, rather they imbed stories within the story they’re telling.
Creating great copy is all about understanding people and their motivations.
Add a Call to Action
When you are writing copy one of the most important things to do is to add a call to action.
When someone sees something they want they will essentially want that thing as soon as possible.
It doesn't matter how good your copy is if no one reads it, because they don't see a call to action.
This is why you need to use several call to actions strategically throughout your copy which promotes your brand and company.
When you’re copy writing about a product or service, you should always add a call to action.
It’ll help persuade the readers to learn more about your product / service.
Here are 7 call to actions that will maximise conversions:
- Sign Up Free
- Get Started
- Show Now
- Add to Cart
- Book a Consultation
- Try for Free
- Get X% Off
There are so many great CTA phrases that you can use, so ensure that you use the one that is best for your situation.
Most copywriters never provide examples.
They churn out endless sentences with no explanation of how they were put together.
With examples, you get a more complete picture of what you're saying.
When you put together a handful of sentences using general words, readers have to fill in the blanks with their own understanding.
Examples of examples:
- Show product benefits
- Display your results from what your explaining
- Show how a product / service can be used
Add examples within your content to prove that what you are writing about actually works!
Cut Out Unnecessary Words
When you write copy, there are lots of things that can go wrong.
If you cut out unnecessary words and phrases, your copy will be more effective.
You don’t have to be a master at writing concise paragraphs or subheadings; you just need to know how to use words effectively so that your readers understand what you want them to understand.
Here are a few examples:
- Instead of "at this moment in time" say "now"
- Instead of "in the event that" say "if"
- Instead of "a large number of" say "many"
Keep your copy straight forward, to the point, and easy to understand.
Copywriting is a large topic, and growing more complex with every passing day.
Whether you’re writing blog posts, business proposal letters, sales letters, or anything else for that matter, copywriters always have a duty to provide their clients with accurate information that conveys a message in the clearest possible fashion
While it is certainly possible to gather information and write without the need of proofreading, you will definitely lose points in the process.
For one, it is extremely easy to make mistakes that do not need to be made
The second mistake that many people make is rushing their work without making sure critical typos or misstatements aren’t made.
They too will lose points for this as well.
Before publishing your work, always proofread everything!
Ensure that you keep all of these points in mind when you are writing your content.