An email list is one of the most powerful assets a small business owner can build.
Email marketing is one of the smartest and most effective ways to communicate with your customers.
If you’re new to building an email list, or are willing to start fresh, here are 5 reasons why you should be building an email list.
What is an email list?
An email list is a way for you to collect email addresses from people who might be interested in things you have to offer.
It can be very helpful if you have an existing fan base who you can talk to regularly, or if you have a product or service that needs to be promoted heavily.
Perhaps you’re just someone who likes to keep a mailing list going.
It could even be something as simple as sharing articles or social media updates that relate to your business.
To build an email list, you need to use email marketing software, which is where you will store your email list, and send emails to your list subscribers.
Of course, if you already have a preferred email marketing platform, then that is what you should use.
Building an email list is one of the most cost-effective ways to grow your business.
Email marketing is good for both small businesses and larger companies because it's inexpensive and accessible to most people.
With the right email list building strategy, you can build a revenue stream from your website while also increasing your brand awareness and building relationships with your customers.
ConvertKit is one of the most popular email marketing platforms, and it starts at $0/month for up to 1,000 email list subscribers.
Sign up to an email marketing platform, and start growing an email list today.
Before you know it, you'll realise that you haven't even dipped into your marketing budget, yet you already have a list of people who you can promote your products and services to.
Email marketing is cost-effective, easy to start, and incredibly powerful!
Collect feedback and get to know your customers better
Email marketing is a great way to get regular insight into what your customers think about your business and products/services.
Building an email list can help you get in touch with a large number of potential customers in a very short amount of time, allowing you to collect feedback on your brand or products.
You can use this information to make improvements on your products, services, and marketing strategies.
Understanding what your customers think about your business is a crucial, but underused aspect of email marketing.
Announce new products and sales
About to launch a new product or service?
Send an email promoting your new product to your email list.
In a matter of minutes, all of your existing customers will now see your new product.
If that doesn't make you want to start building an email list, I don't know what will.
For businesses that use Mailchimp, the average email open rate is 21.33%.
To put this into perspective, if you send an email promoting a new product to a list with 1,000 subscribers, on average around 213 people will open the email.
This rate of success is unheard of in many other advertising and marketing strategies.
Email marketing gives you the opportunity to have massive success when you launch new products or services.
Increase website traffic
Sending newly published content to your email list subscribers, is an effective way to increase your website's traffic.
If you have a list of people who love your content, send them a weekly email that rounds up your most popular content from that week.
This will drive highly target traffic to your blog posts, videos, and any other content that you create.
The SendFox email marketing platform has a handy feature called Smart Campaigns, which automatically creates emails displaying your newest content that you can send to your email list subscribers.
All content creators should have an email list that they can promote new content too.
Doing this will give your new content a wave of quality traffic.
You own your email list
You don't own your audience on Facebook, Instagram, or any other social media platform.
You do own your email list.
If Instagram suddenly closes down, or if your account gets restricted, you can no longer interact with your audience through that platform.
Imagine if you can no longer publish ads on Google, or Facebook?
You can no longer reach your current customers, or advertise to new customers, and your business will start declining in value.
That can't happen with email marketing.
You will always own your email list, which means it's the most secure marketing strategy.
That is why it's crucial that while you keep using other marketing strategies to grow your business and sell your products, you must also grow your email list, so that you can interact and sell to your customers by sending them emails.
Hopefully, you now know the importance of building an email list.