Twitter is hands down one of the most important social networking sites for startups and businesses looking to grow their online presence.
It’s instantaneous, can be used to start conversations, spread information, get feedback on products and services, and so much more.
I spent a few years managing the social media accounts of several companies, so I have some great Twitter growth hacking insights.
Do you want to learn what I now know about how to grow on Twitter?
In this post, I’ll go through 13 different sure-fire Twitter growth hacking strategies that have worked for me, and will help you to grow your Twitter page.
Why create a Twitter page for your Startup?
If you’re a startup founder, there’s only one thing that’s more important than growing your company, and that’s growing your brand.
Your Twitter page is your window into the world of online communication, conversation, information, support, advice, sales, opportunities, and it’s an excellent place to grow your network.
Creating a Twitter presence is a great way for founders to keep in touch with their potential customers.
It's also an important marketing activity for startups that are looking to grow rapidly.
What makes Twitter work so well for startups is that it gives users a way to engage with brands in a way that is personal and specific to the business they represent.
Create valuable threads
There are lots of ways to grow your Twitter account.
But the quickest, easiest way to hit big numbers is by creating valuable threads on relevant topics.
These threads can be anything from inspirational tips to product updates.
When people see this type of content on their timeline, they are more likely to follow you and share your content.
Here is a thread that I posted, which shows 5 ways that you can improve your copywriting skills...
Great copywriters bring something special to the table.— Anthony Isaac (@Barant1s) May 28, 2021
They can make people take action 🛒
Everyone want's to have better ad results, and higher CTRs, so it's important that you are always improving your copywriting skills.
Here are 5 ways to improve your copywriting skills:
Click onto it to read the entire thread.
You can create threads on anything, just make sure it is relevant to your niche, and valuable to your audience.
Here are some Twitter thread ideas:
- Tell a story
- Announce a product
- Host an AMA
- Repurpose blog posts
- Explain something in your niche
You can create threads directly within Twitter, or if you want all of the tweets in the thread to be published at once, you can use a tool, I like to use threadcreator.com for this.
When creating Twitter threads, the most important thing to remember is to keep it simple.
Optimize your profile
If you want more followers on Twitter, then you should optimize your profile.
Profile optimization consists of things like adding a bio, uploading a profile picture & cover image, adding a link to your website, etc.
Getting the most people possible to follow you on any platform is vital if you want to be noticed.
Here is a simple checklist for optimizing your Twitter profile:
- Upload a profile image (a logo or photo works best)
- Upload a cover image (use this space to promote a product, or show more about yourself)
- Write a bio (keep it simple, just say what you tweet about)
- Add a link to your website or blog
- Add your location if you want to
Here is my profile...
As you can see, it is simple, but effective.
A brand account will be slightly different, but the process is more or less the same.
Schedule your tweets
One of the most effective ways to grow your Twitter account is to use a social media management tool.
Sign up for Buffer, or another social media management tool, and start scheduling your content in advance.
With Buffer, you can schedule content, analyse your performance, and engage with your followers all within the web or mobile app.
By scheduling your tweets, you can ensure that they will go live when your audience are most active, to maximise engagement.
Buffer publishing features:
- Schedule content for each social account
- Create posts tailored to each social media platform
- View all of your scheduled content in your calendar
Buffer has a free plan, which allows you to connect three social accounts, so you can get started today for free.
Embed your tweets
Embedding your tweets into relevant blog posts will place them in front of a new audience.
It's easy to embed a tweet, just click onto the three dots at the top right of your tweet, then select "Embed Tweet", and then paste the code generated by Twitter onto your website.
For example, here is one of my tweets...
Should I regularly turn articles from https://t.co/mDfMDHRE1r into Twitter threads and Instagram posts?— Anthony Isaac (@Barant1s) May 26, 2021
Embedding straight from Twitter is easy to do, and it looks really good.
Embed your timeline
Did you know that you can also embed your entire Twitter timeline onto your website without even needing a plugin?
It's easy too!
Just follow these simple steps...
- Go to publish.twitter.com
- Paste your Twitter profile URL
- Select "Embed Timeline"
- Copy the code, and paste it onto your website
Here is mine for example...Tweets by Barant1s
It doesn't look as clean as embedded tweets, but it is still a cool feature.
Tweet at the right time
It's important to only tweet when your followers are most active.
Take a look at this heatmap, to see the best hours in the day to publish tweets.
According to SproutSocial, the best days to tweet are Monday to Friday, and the best hours to tweet are between 8am and 1pm.
Tweeting during these hours will result in a higher engagement rate.
Over time, the more you post on Twitter, you will discover when your followers are most active, as this will be when you receive the most engagement.
Then, when you know the specific hours during the day that your followers are most active on Twitter, you should start planning and scheduling your content for those particular hours.
Engage in the community
Communicate with your customers, fans, and fellow creators on Twitter.
Make a habit of it.
It's simple but very powerful.
When you answer questions from your followers, they become more engaged with you and your brand, and are more likely to share your content.
It's crucial that you become a part of the Twitter community within your industry.
Do you have expertise in niche topics and a knack for getting noticed?
Then you may have what it takes to leverage Twitter for your benefit -- even if you don't have any followers!
Start by following other people in your niche, and then engage in their content, provide valuable feedback, and give your opinions on things.
The more you tweet, the more people will see your tweets ... it's that simple.
However, you must never spam, as then you will be seen as a nuisance and people will unfollow you.
Regularly create quality content, and engage in quality content that other users post.
Use Twitter polls
Twitter polls are a great way of gathering opinions and data.
Polls also make it easy for your followers to see how their responses compare to others.
If you’re trying to grow your following on Twitter, a poll can be a great way of gauging the response to your posts.
Posting polls on Twitter gives your followers a new way to engage in your content, and allows you to see their opinions on the questions that you ask.
To create a poll, simply click onto the poll icon under the writing area for your tweet, then add a question, multiple choices (up to 4) for your followers to choose from, and then set the length of time that you want it to run for.
Once you have entered all of the into for your poll, click "Tweet" to post it to Twitter!
Add a "Click to Tweet" widget to your site
A "click to tweet" widget will add a clickable widget to your site, which when clicked, will open Twitter with a tweet already written out.
I highly recommend adding a click to tweet widget to highly shareable content.
I created the following widget in just a couple of minutes, click it to give it a try...
I used clicktotweet.com to make it, and as you can see, it looks great!
With this tool, you can select a theme, add your own custom text to the tweet, and view analytics.
Use hashtags... sometimes
The right hashtags will help more people find your content, but don't use them too often, and don't use too many.
Hashtags are great, but that can look spammy, especially if you use too many.
If you are creating a post that you want to give a natural boost, add 2/3 relevant hashtags to it.
Talking about a trending topic?
Use a hashtag that is currently trending.
To find trending topics, go to the "explore" tab, and then click "trending".
Here you will see all of the currently trending topics and hashtags.
Hashtags are really good for when you want to join in with a trend, or for adding to posts that you're going to promote.
Use Twitter Fleets
Fleets are a new Twitter feature, and they are basically Twitter's version of Instagram Stories.
Fleets appear above your timeline, but only on mobile.
A Fleet can include text, videos, GIFs, Stickers, or photos, and are in a vertical format that you can click through.
Read this article on Twitter's help centre, to learn more about Fleets.
Because they are new, I suggest creating Fleets like you would with Instagram Stories, as they give you the opportunity to appear at the top of the Twitter timeline.
While Fleets are new and intriguing, using them could give you a boost of engagement.
Don't forget about analytics
It's important to keep track of your growth, and to analyse the engagement of your Tweets.
Luckily, Twitter has an incredible analytics interface.
Just head over to analytics.twitter.com while you are logged in, and you can access the analytics dashboard for your Twitter account.
At the top of your dashboard there is a 28 day summary.
The Twitter analytics 28 summary displays:
- Number of tweets posted
- Number of tweet impressions
- Number of profile visits
- Number of mentions received
- Total follower count
Then, below the summary, you can view the highlights from the previous months.
The monthly Twitter highlights include:
- Top tweet
- Top mention
- Top follower
- Top media tweet
The monthly highlights are great, because they help you to find out your most successful content from the previous months.
To view in-depth analytical data for each tweet, click onto "Tweets" at the top of your analytics dashboard.
This is your tweet activity page.
On this page, you can see how many impressions, and engagements each individual tweet has received.
You can use this data to learn which content is most successful for your page, so that you know what you should post more of in the future.
Bonus Twitter content ideas
Now that you now how to grow on Twitter, the next thing that you are going to need is content.
Here are 10 content ideas for Twitter...
- Brand / product announcements
- Promo codes / limited time promotions
- Blog content
- Trending topics
- Industry tips & tricks
- Customer support
- FAQs / AMAs
Create a content plan, and start scheduling your content in advance, so that you always have content ready to publish.
And that's it!
You should now be able to confidently grow your Twitter page, and regularly post engaging content.